Slide One

Multilingual Blog SEO

Slide One

Up to 2005, when properly optimized, foreign language single doorway pages had enough “SEO juice” to be eligible for priority rankings. However, it has been well over 15 years that such multilingual single entry pages have not been prioritized by Google technology as they are considered to feature insufficient content.

However, in today’s internet context, paradoxically, Google technology rewards multilingual blog posts with full ranking eligibility: keywords enriched posts/articles translated in foreign languages are considered to be reaching a wider audience and are fully eligible to rank on the first page of foreign search engines accordingly.

To rank on the first page of the multilingual versions of Google, the translated versions of a blog post must feature content relevancy, as well as be optimized properly while featuring the proper WPML coding (for WordPress websites). Also, new content needs to be posted regularly.

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