Migration SEO

Migrating from one domain to another without losing SEO juice!

MSEO

Migration SEO

Migrating from one domain to another without losing SEO juice is our specialty! We offer domain migration SEO services not only in English but also for multilingual websites.

Up to late 2018, when a website needed to rebrand itself under a new domain name, even though “301 redirect codes” were supposed to be working, somehow, the new URL never benefited 100% from the seniority of the old domain name. Also, the new URL never received full benefits from the inbound links pointing to the old domain.

When moving the content of a website under a new domain name, inheriting the ranking seniority of the original domain is key for an efficient SEO transfer. Starting SEO from scratch under a new domain never grants a new website ranking seniority. Seniority, from a ranking algorithm perspective, can be as important as the pertinence of the content itself and the quality inbound links. 

Regardless of the reason for changing the domain name of a website (obsolete name, legal obligation, dispute resolution, name upgrade etc.), even if the old  domain name is never to be used nor mentioned again, migrating the SEO and ranking eligibility of the old domain to the new URL is key to a successful domain name rebranding. 

\
Transfer your website to a new domain without losing your SEO authority.
\
Maintain your current rankings while migrating to a new domain.
\
Implement a proper 301 redirect strategy from your old website to new domain.
\
Properly notify Google of your domain name migration in order to validate your migration.
\
Update your existing backlinks to maximize the domain authority of your new domain.
\
Verify that a custom 404 page is set up properly on the new target website
\
Don't lose any traffic and update Google Analytics immediately after migration
\
Don't lose any traffic and update Google Analytics immediately after migration
\
Self-canonicalize all new pages to ensure proper indexation of new domain
\
Implement and submit XML sitemaps to inform search engines of new links
Throughout 2019, Google has perfected its domain rebranding algorithms allowing the full transfer of ranking eligibility from one domain name to another. As a result, at MSEO.com, we now have been successfully working on SEO rebranding in 8 languages.

SEO rebranding takes much more than just “301 redirect codes”: it requires a meticulous SEO strategy based on a step-by-step implementation that takes place over several weeks. Although the ranking eligibility transfer from one domain to another domain cannot be guaranteed 100%, in most cases, a website currently featuring healthy rankings will be able to transfer its SEO profile to a new domain name.

 

To request a quote, please fill out the following form: