Migrating from one domain to another without losing SEO juice!
Migrating from one domain to another without losing SEO juice is our specialty! We offer domain migration SEO services not only in English but also for multilingual websites.
Up to late 2018, when a website needed to rebrand itself under a new domain name, even though “301 redirect codes” were supposed to be working, somehow, the new URL never benefited 100% from the seniority of the old domain name. Also, the new URL never received full benefits from the inbound links pointing to the old domain.
When moving the content of a website under a new domain name, inheriting the ranking seniority of the original domain is key for an efficient SEO transfer. Starting SEO from scratch under a new domain never grants a new website ranking seniority. Seniority, from a ranking algorithm perspective, can be as important as the pertinence of the content itself and the quality inbound links.
Regardless of the reason for changing the domain name of a website (obsolete name, legal obligation, dispute resolution, name upgrade etc.), even if the old domain name is never to be used nor mentioned again, migrating the SEO and ranking eligibility of the old domain to the new URL is key to a successful domain name rebranding.
SEO rebranding takes much more than just “301 redirect codes”: it requires a meticulous SEO strategy based on a step-by-step implementation that takes place over several weeks. Although the ranking eligibility transfer from one domain to another domain cannot be guaranteed 100%, in most cases, a website currently featuring healthy rankings will be able to transfer its SEO profile to a new domain name.