Alt Text with ImagesUsing Alt Text with Your Images

The Alternative Text tag (alt text) is used to describe your images to crawlers.

Syntax: <img alt=”First Class Travel” title=”First Class Travel” src=”/wp-content/themes/tm-bluecomet/images/logo.png”>

The Alternative Text tag (alt text) is used to describe your images to crawlers. These are important for creating an accessible page. Screen readers, browsers used by blind and visually impaired individuals, rely on alt text to explain the images on the page to the user. The secondary reason is that Google’s crawlers, similar to screen readers, cannot see your images like the human eye can. Instead, they also rely on alt text to understand the content of your images.

You can easily edit your ALT TAGS in WordPress


  • If an image is there for solely for design (this should be done with CSS, not an image file) and you cannot use CSS, add an empty alt tag so screen readers skip over it.
  • Write alt text as you would if you were describing the picture to someone that couldn’t see it. Use descriptive, accurate text – that is the alt text’s purpose, so treat it as such.
  • Keep alt text descriptive, but succinct. Think of it as a tweet. Give all the necessary info, but keep it confined to one sentence.
  • Use important keywords, especially if it’s a product. Add all the relevant product descriptors that users would search for.


  • There is no need to write “Photo of” or “Image of”. The <img> tag already gives crawlers that info.
  • Stuff keywords in your alt tag. Your alt tag should be written in a sentence format. It doesn’t have to be grammatical, but a slew of keywords in a row isn’t a good user experience.

“Search engines aren’t trying to make life harder for website owners. They see search as a product, and as they improve their product, the game changes by default.” –Kathryn Aragon

“Search engines are unique in that they provide targeted traffic—people looking for what you offer. Search engines are the roadways that make this happen. If search engines cannot find your site, or add your content to their databases, you miss out on incredible opportunities to drive traffic to your site.” – Rand Fishkin

“Think of SEO this way: If a customer-focused content marketing program is the sandwich, then SEO is the mayonnaise. It touches nearly everything and enhances the overall flavor of the sandwich, but on its own, it’s not very appetizing.” –Lee Odden